The above add uses the following persuasion techniques:
Fantasy Worlds: It may subconsciously cause men to buy this product in the hopes a woman, like the one in the ad, will come around. There is a sexual nature produced in this ad.
Subtext: Sexy women love this sandwich.
Beautiful People: Sexy women love this sandwich, you like sexy women right? Buy this sandwich!
I made a counter ad, because I found that Burger King corporation barely pays over minimum wage to it's employees and has a history of sexual advertisements. Many people even dress up as "The King" and pose with sexy women and go out and "party" as a king in this outfit. The mascot of Burger King is easily recognized and found in video games, but the costume face wouldn't have sold as many faces as the lady above.
My counter ad:
Great ad. Fast food restaurants are a big reason for obesity and coronary heart disease.
ReplyDeleteLove the ad - and the counter ad. Great that you showed just how bad fast food is for you
ReplyDeleteI love Burger King, and this ad hit home and made me realize I need to cut back on how much I eat it. I am young, but it will catch up to me.
ReplyDeleteEverything in moderation, something not usually found in fast food restaurants. Plus, the usually cheap cost of the food draws people to then to eat more of the fat filled foods.
ReplyDeleteI like that your changed to what you really get from fast food.
ReplyDelete